5 Proven Ways to Pack Your Personal Training Calendar with Dream Clients
Luke Swestun
Founder, FitBoost
Tired of training tire-kickers instead of dedicated athletes? You're not alone.
As personal trainers, we know the hustle is real. Late nights, early mornings, and too many clients who vanish after a week. But what if you could fill your calendar with clients who actually want to be there, who are eager to learn, and who truly value your expertise?
It's not a pipe dream. It's a marketing strategy waiting to be unleashed. Here are five actionable steps to make 2024 your year of the dream client:
1. Ditch the Dull Before-and-Afters: We get it, transformations are powerful. But they don't show the real you. Share your passion! Snap a pic of your mud-splattered trail run, post a hilarious gym fail, or host a live Q&A. Show your clients who you are beyond the barbells.
2. Forge Real-World Connections: Think beyond the gym floor. Partner with local businesses like juice bars, health food stores, or even yoga studios. Host joint events, offer workshops, tap into their audience. Remember, community is where your next client might be hanging out.
3. Craft an Irresistible Challenge: Want to showcase your training style and snag new clients? Host a fun fitness challenge with a killer prize. Make it something that speaks to your niche. A 30-day "Fit for Summer" challenge, anyone?
4. Turn Your Clients into Raving Fans: Your happiest clients are your best marketing. Ask for online reviews, gather testimonials, or create short videos showcasing their journeys. Let their success stories do the talking for you.
5. Amp Up Your Online Game: Your website and social media are your virtual storefront. Make sure they're polished, professional, and up-to-date. Think high-quality photos, engaging posts, and clear calls to action. Your dream clients are out there, but they need to be able to find you.
Feeling Overwhelmed? You're Not Alone.
At FitBoost, we know the challenges of personal training all too well. That's why we specialise in helping trainers like you achieve their goals. We'll craft a personalised marketing plan that sets you apart, attracts your ideal clients, and fills your calendar with the people you actually want to train.
Ready to ditch the duds and start training your dream team? Let's chat.
Your dream clients are waiting. It's time to go get 'em.